Alter Ego

Explore the Alter Ego collection – professional hair care & colour for salons. From nourishing treatments to vibrant hair colour, Alter Ego Italy delivers high-performance, salon-quality results.

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Alter Ego Techno Fruit Permanent Colour /0 Natural

Alter Ego Techno Fruit Permanent Colour /0 Natural

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Alter Ego Cream Coactivator

Alter Ego Cream Coactivator

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Alter Ego Techno Fruit Permanent Colour /00 Deep Natural

Alter Ego Techno Fruit Permanent Colour /00 Deep Natural

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Alter Ego Blondego Pure Toner

Alter Ego Blondego Pure Toner

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Technofruit /7 Brown

Technofruit /7 Brown

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Alter Ego Techno Fruit Permanent Colour /1 Ash

Alter Ego Techno Fruit Permanent Colour /1 Ash

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Alter Ego Techno Fruit Permanent Colour /32 Golden Iris

Alter Ego Techno Fruit Permanent Colour /32 Golden Iris

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Alter Ego My Color Natural

Alter Ego My Color Natural

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Alter Ego Techno Fruit Permanent Colour /43 Copper Golden

Alter Ego Techno Fruit Permanent Colour /43 Copper Golden

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Alter Ego Techno Fruit Permanent Colour /11 Intense Ash

Alter Ego Techno Fruit Permanent Colour /11 Intense Ash

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Alter Ego Techno Fruit Permanent Colour /4 Copper

Alter Ego Techno Fruit Permanent Colour /4 Copper

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Alter Ego Techno Fruit Permanent Colour /71 Brown Ash

Alter Ego Techno Fruit Permanent Colour /71 Brown Ash

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Alter Ego Techno Fruit Permanent Colour /17 Graphite Brown

Alter Ego Techno Fruit Permanent Colour /17 Graphite Brown

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Alter Ego Techno Fruit Permanent Colour /31 Golden Ash

Alter Ego Techno Fruit Permanent Colour /31 Golden Ash

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Ultra 9 Lightener

Ultra 9 Lightener

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Alter Ego Techno Fruit Permanent Colour /34 Golden Copper

Alter Ego Techno Fruit Permanent Colour /34 Golden Copper

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Alter Ego Techno Fruit Permanent Colour /3 Golden

Alter Ego Techno Fruit Permanent Colour /3 Golden

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Alter Ego Techno Fruit Permanent Colour /X Extra Red

Alter Ego Techno Fruit Permanent Colour /X Extra Red

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Alter Ego Techno Fruit Permanent Colour /72 Brown Iris

Alter Ego Techno Fruit Permanent Colour /72 Brown Iris

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Alter Ego Techno Fruit Permanent Colour /44 Intense Copper

Alter Ego Techno Fruit Permanent Colour /44 Intense Copper

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